Alice Parmelee Rich has been involved in the art field, and in art related businesses, most of her life. Her career has included photographer, gallery administrator, publisher, and educator. Since the millennium she has followed her true passion and dedicates time and attention to being a visual artist, finding creative expression through painting.
After receiving a BA in Fine Arts from the University of British Columbia, majoring in History of Art, she joined the staff of the Vancouver Art Gallery as an Extension and Education officer. In this capacity she traveled throughout the Province of BC installing art exhibitions and lecturing to communities about art. She studied photography informally for several years and also while she attended Emily Carr University of Art and Design, later graduating from the ECUAD Curatorial program.

Prior to becoming the owner of Studio 13 Fine Art, Rich exhibited and sold her work in galleries throughout British Columbia. Her paintings are included in numerous private and public collections throughout North America and Europe, including St. Paul's Hospital, Export Development Canada, the VGH & UBC Hospital Foundation, Nita Lake Lodge in Whistler, BC, and the Office of the Premier during the 2010 Olympic Winter Games in Vancouver. She has also had a number of pieces in the Vancouver Art Gallery's sales and rental program.

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